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UMG Sets Record Straight, Denies Plans to Intervene in Drake and Kendrick Lamar's Feud

In the realm of rap battles, rumors can spread like wildfire, and the ongoing feud between Drake and Kendrick Lamar is no exception. 

False information has been swirling around, from fake songs to baseless accusations, adding fuel to the fire. The latest conspiracy theory emerged on May 7, alleging that Drake's record label, UMG, intervened to halt the battle because Drake was allegedly "losing."

According to a document that surfaced online, UMG purportedly reached out to The Weeknd and Kendrick Lamar, urging them to cease their feud with Drake. 

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The document detailed supposed Zoom meetings with the artists' labels, suggesting that UMG was concerned about financial losses due to Drake's alleged involvement in ped*philia allegations. However, UMG swiftly refuted these claims, stating that no such actions were taken.

UMG Refutes Claims of Intervention in Drake and Kendrick Lamar Beef:

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UMG, or Universal Music Group, clarified to TMZ that they have never considered intervening in the dispute between Kendrick Lamar and Drake. "Kendrick and Drake's beef is between them and completely separate from the business side of things," TMZ reported. "

And UMG just doesn't think it's their place to step in either way." Indeed, UMG's focus remains on the music, rather than the personal conflicts between artists.

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From a business standpoint, UMG has little reason to intervene, given the monumental success of the feud in terms of streaming numbers. 

Drake and Kendrick Lamar's music is dominating the charts, with over 250 million streams in the United States alone this week. Their releases collectively account for a remarkable 20% of all streams on the Billboard Hot 100.

Drake, as one of UMG's flagship artists, continues to make waves with his diss tracks. "Push Ups" soared into the top 20 singles chart, while the music video for his subsequent diss track, "Family Matters," skyrocketed to the number one trending spot on YouTube, amassing an impressive 17 million views.

While rumors may abound, UMG remains steadfast in its commitment to let Drake and Kendrick Lamar handle their feud on their own terms, allowing the music to speak for itself.

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