LL Cool J Finds Kendrick Lamar’s Beef Strategy Against Drake Hilarious
LL Cool J recently shared his thoughts on Kendrick Lamar’s creative approach in his ongoing feud with Drake, offering high praise during an interview with Ray Daniels Media.
Reflecting on Kendrick’s bold tactics, especially the artwork for “Not Like Us,” LL Cool J couldn’t help but label it as “the funniest sh*t in the world.”
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He elaborated on his reaction, saying:
"This sh*t is crazy, This ain't got nothing to do with nothing but its the funniest sh*t in the world. It's bananas. That kinda thinking, you have to respect that."
LL Cool J Praises Kendrick Lamar’s Bold Tactics in Drake Beef:
LL Cool J says it was the funniest sh*t in the world when Kendrick Lamar put the s*x pr*dator pins on Drake’s house and says this generation’s thinking is far more layered. pic.twitter.com/Z1PIG3rETD
— Akademiks TV (@AkademiksTV) August 13, 2024
His comments highlighted how Kendrick’s strategy in the beef transcended traditional rap battles, using visual art to make a statement.
When DJ Akademiks posted LL Cool J’s take on Instagram, it sparked a mixed bag of reactions from fans, with some applauding Kendrick’s ingenuity and others questioning the move.
Beyond just praising Kendrick’s tactics, LL Cool J delved into how rap beefs have evolved over the years.
He noted that today’s generation approaches conflicts with a much more complex mindset. “This generation, they think much more multilayered.”
“Back in the day, it was like, 'Okay, you do the song.' That was it. Then it transitioned to, 'You do the song and you do the video.' Now, it transitioned to, 'You do the song, you do the video, you have a brand, you do a book, you have the movie, you have the music. You monetize it. You have a platform.' The layering of the thought process is completely different."
LL Cool J’s insight underscored the shift in how beefs are managed in the modern rap game. What once was a straightforward battle of bars has morphed into a multifaceted strategy where artists leverage every aspect of their brand.
He emphasized that there’s a valuable lesson for veteran artists to learn from the younger generation. Their ability to think strategically, market creatively, and maximize every opportunity has set a new standard in the industry.
In a rap world where beef can be as much about business as it is about bars, LL Cool J’s comments remind us that the game has changed, and staying relevant means adapting to these new, multilayered approaches.