Kendrick Lamar Responds to Drake’s Round 2 Challenge in Super Bowl Ad
Kendrick Lamar has reignited his ongoing rivalry with Drake in the promo for his upcoming Super Bowl LIX Halftime Show performance.
On Sunday, September 8, the NFL officially announced that Kendrick will headline the Apple Music Halftime Show during next year’s championship game, which will be held on February 9, 2025, at the Caesars Superdome in New Orleans.
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In the formal announcement, Kendrick expressed his excitement by saying:
“Rap music is still the most impactful genre to date, And I’ll be there to remind the world why. They got the right one.”
This statement not only celebrates the genre but also hints at Kendrick’s confidence in his role as a leader in hip-hop.
Alongside the NFL’s announcement, Kendrick shared a promo video across his social media platforms, including X (formerly Twitter), Instagram, and YouTube.
The clip shows Kendrick running a practice session with an unseen player, throwing a few passes while giving encouragement.
After the training session, he delivers the major news of his Super Bowl performance and drops a subtle jab at his longtime competitor, Drake.
Kendrick says with a grin:
“My name’s Kendrick Lamar and I’ll be performing at Super Bowl LIX, Will you be pulling up? I hope so! You know it’s only one opportunity to win a championship; no round twos. I wouldn’t want you to miss it. Meet me in New Orleans, February 9, 2025. Wear your best dressed too, even if you’re watching from home.”
Kendrick Lamar Fires Back at Drake in Super Bowl Halftime Show Teaser:
KENDRICK LAMAR
— WhatsOnRap (@WhatsOnRap__) September 8, 2024
SUPER BOWL HALFTIME SHOW
NEW ORLEANS
pic.twitter.com/u4qw2xu5sc
The "no round twos" remark seems to reference his simmering feud with Drake, who recently hinted at a potential rematch in a cryptic Instagram post about "winning Game 2."
Drake’s post, shared through his burner account, came shortly after he dropped a wave of new music, leading fans to speculate about whether he was gearing up for another lyrical battle with Kendrick.
While Drake's intentions are still unclear, some believe he’s making a symbolic statement about his continued success and longevity in the rap game.
As expected, Kendrick’s Super Bowl announcement sparked a heated debate among fans of both artists.
With his subtle shots at Drake, Kendrick has kept the tension alive, and hip-hop fans are eagerly anticipating what might come next in their long-standing rivalry.