Adidas and Kanye West might be reconnecting in a stunning reversal from the three stripes. Adidas and ex-partner Kanye West are reportedly in negotiations to revive their successful alliance, barely months after Adidas severed ties with Mr. West following his anti-Semitic rant.
According to industry analysts, the major reason for the reported comeback is $1.2 billion in unsold Yeezy stock burning a hole in Adidas‘ purse.
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Adidas had intended to offer the Yeezy items without any branding but had to back down after consumers indicated that demand in Kanye-less products would be low.
Throughout other Kanye headlines, the BBC has revealed that it will produce a new documentary and podcast about the 24-time Grammy winner in the aftermath of the rapper’s current scandal.
Kanye West & Adidas are reportedly restoring their relationship ‼️👀. Thoughts on this? 💭 pic.twitter.com/onGhB6bbAr
— WhatsOnRap (@whatsonrap) February 21, 2023
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