North West signs with Gamma, marking a major milestone in the 12-year-old star’s burgeoning music career. Following in the footsteps of her father, Kanye West, North is partnering with the rising independent label Gamma, the same company helping distribute Kanye’s upcoming solo album Bully. This move officially positions her as one of the youngest artists making waves in the hip-hop and rap scene today.
The pre-teen artist has already captured attention with her energetic debut single, “PIERCING ON MY HAND”, a track she produced alongside Kanye and Will Frenchman. Since its release on February 6, the song is nearing one million streams, demonstrating that North West signs with Gamma at a pivotal moment in her early career, and the momentum is unmistakable.
North West’s journey to this deal is fueled by years of musical exposure. She contributed to her father’s and Ty Dolla $ign’s VULTURES projects, appeared on FKA twigs’ Grammy-winning album EUSEXUA, and has been developing her own sound over recent months. With Gamma supporting her, she now has the platform to transition from a featured artist to a solo act in rap and hip hop.
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North West signs with Gamma and joins the rising independent label
According to sources close to Rolling Stone, North West signs with Gamma, the label led by former Apple executive Larry Jackson. The company has gained attention for its innovative approach to artist development and distribution, making it a natural choice for young talents like North. The partnership also mirrors Kanye West’s own collaboration with Gamma for his highly anticipated project Bully, reinforcing the familial and professional synergy.
By signing with Gamma, North West positions herself among a select group of rising artists benefiting from a forward-thinking music label. The deal isn’t just symbolic, it represents a professional infrastructure that will help her navigate the music industry at an age when most kids are just discovering their interests. The fact that North West signs with Gamma emphasizes both her potential and the serious industry attention surrounding her debut.
Debut single “PIERCING ON MY HAND” shows early promise
North West signs with Gamma as she continues to promote “PIERCING ON MY HAND”, her rambunctious and playful debut single. The track’s energy and braggadocious style showcase her understanding of rhythm, beat, and lyrical flow, even at such a young age. Produced with her father and Will Frenchman, the song highlights her collaborative spirit and innate musical instincts.
Industry insiders note that this single’s rapid growth in streams reflects why North West signs with Gamma now, her talent is clearly marketable and ready for wider exposure. The track also aligns her emerging identity with the rap and hip-hop community, signaling that she’s more than just Kanye West’s daughter, she’s carving her own path.
Early album rumors and creative process
Fans have speculated about North West’s debut album for months. Tentatively titled Elementary School Dropout or NOSU CHAN, the project is said to be in early development stages, with Gamma attached to its release.
Kanye himself shared a now-deleted post, saying, “This little girl made me love music again. She asked me to make beats for her I got back on the ASR Chopped up beats for her album…” This statement gives a glimpse into the creative collaboration that is shaping her initial sound.
The timing couldn’t be more strategic: as North West signs with Gamma, she’s gaining access to mentorship, production expertise, and industry guidance that will help shape her debut record. Her single’s success already demonstrates a readiness for larger-scale releases, suggesting that her first album could have a meaningful impact on the next generation of hip-hop fans.
Kanye West and the Gamma connection
North West signs with Gamma alongside her father’s ongoing partnership with the label. Kanye’s upcoming album Bully is reportedly set for release soon, with a tentative Spotify date of March 20, 2026, although industry insiders suggest it might arrive within the next month. This connection not only strengthens North’s music foundation but also positions her as a visible figure in the same network that supports one of rap’s biggest stars.
By joining Gamma, North West is stepping into a professional ecosystem designed to nurture innovative talent. The label’s backing ensures she can grow her artistic identity while benefiting from Kanye’s experience and Gamma’s forward-thinking approach to hip-hop and rap.
Looking ahead for North West
North West signs with Gamma at a moment when her visibility, talent, and creative energy are converging. With streaming numbers rising, a debut single making waves, and a label equipped to support her ambitions, the young artist is well-positioned to leave a mark on the music industry. The coming months will likely reveal more about her first album, the continuation of her single’s momentum, and how she evolves under Gamma’s guidance.
This deal is more than a headline; it’s a statement that North West is taking her music seriously, building her identity in hip hop, and preparing to follow in the footsteps of established artists while adding her own voice to the industry. With her energy, familial mentorship, and Gamma’s backing, the future looks bright for the budding rap star.
