50 Cent and Rick Ross feud is once again dominating hip-hop conversations after the G-Unit boss dropped one of his coldest recent trolls. In early August 2026, 50 Cent publicly mocked Rick Ross for calling his Star Island mansion a $100 million property while allegedly linking it to an Airbnb listing. The jab quickly went viral and pulled their long-running rivalry back into the spotlight.
The current round of shots is not limited to real estate. Just weeks earlier, 50 Cent spent days roasting the underwhelming first-week numbers of Rick Ross’s album Set In Stone. When Ross blamed “fake bot numbers” and propaganda for the soft sales, 50 Cent doubled down and kept the pressure on. Together, the house troll and the album sales attacks form the latest chapter in a beef that has lasted nearly two decades.
This article breaks down the full story: the Airbnb house claim, the album sales and bots response, the history that started it all, and why these two still cannot leave each other alone.
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50 Cent and Rick Ross Feud Background and How It All Started
The 50 Cent and Rick Ross feud officially began in late 2008 and early 2009. Tension first appeared at the 2008 BET Hip Hop Awards when Rick Ross felt 50 Cent looked at him the wrong way. 50 later claimed he did not even remember seeing Ross that night.
Things exploded in January 2009 when Rick Ross released “Mafia Music.” On the track he took personal shots at 50 Cent, referencing Curtis Jackson’s child support issues and a house fire involving the mother of one of 50’s children. 50 Cent responded almost immediately with the now-famous “Officer Ricky (Go Ahead Try Me).” The title mocked Rick Ross’s past job as a correctional officer, a fact that undercut the larger-than-life “Boss” image Ross had carefully built.
50 Cent did not stop at music. He released a series of animated “Officer Ricky” cartoons, interviewed the mother of one of Ross’s children, and later leaked a private video involving Lastonia Leviston, another woman who had a child with Ross. That leak led to a costly lawsuit that contributed to 50 Cent’s 2015 bankruptcy filing. Despite the legal and financial fallout, 50 Cent has continued to troll Ross for years whenever the opportunity appears.
Their rivalry has never fully cooled. Over the years it has included diss tracks, social media shots, comments about business ventures, and repeated attacks on each other’s authenticity and finances. The latest chapter simply continues the pattern.
The $100 Million House and the Airbnb Troll
The most recent spark came in early August 2026. Rick Ross has openly described his Star Island mansion in Miami as a $100 million property. He purchased the waterfront home in 2023 for around $35 million and reportedly spent tens of millions more on renovations that included heavy marble work, a koi pond, a private casino, a gold-plated bar, and significant expansions. In interviews and an Architectural Digest tour, Ross has referred to the finished estate in the $100 million range.
50 Cent seized on the claim. He posted a video and caption that read along the lines of: “HAHAHA 😆 This fool at an open house talking about 100 million dollar house, his house is available on air B&B 👀 WTF everything FAKE.”
The post suggested that the same property Ross was flexing as a $100 million mansion was listed or available on Airbnb. Whether the listing was real, temporary, or exaggerated for trolling purposes, the internet ran with it. Fans and media accounts shared screenshots and the video widely. For many observers it fit 50 Cent’s long-standing strategy of questioning how “real” Rick Ross’s lavish lifestyle actually is.
This type of attack is classic 50 Cent. He has previously mocked Ross for cutting his own grass, questioned the cost of maintaining large properties, and repeatedly suggested that the Maybach Music boss’s presentation does not always match the underlying finances. The Airbnb jab gave him fresh material that felt current and shareable.
Album Sales, the Bots Excuse, and More Trolling
Just before the house troll, 50 Cent had already been active. Rick Ross released his 12th studio album Set In Stone in mid-July 2026. The project featured a long list of guests including T.I., Jeezy, French Montana, Gucci Mane, Kodak Black and others. Despite the star power, first-week numbers came in soft by Ross’s historical standards, reports put the debut around 17,000 to 20,000 units, landing the album outside the Billboard 200 top 20 and marking one of his weakest openings.
50 Cent jumped on the numbers immediately. He posted mocking captions such as “LOL HE GOT AWAY WITH IT FOR A WHILE, BUT ITS OVER NOW JIG IS UP!” and “20 features under 10 thousand sales. Damn boy it’s over.” He also shared clips that appeared to show empty seats at Ross performances and suggested Ross should focus on his Wingstop business and car shows instead of music.
Rick Ross pushed back by blaming “fake bot numbers” and “propaganda.” In video responses, he argued that real hip-hop fans should ignore chart talk and bot activity and simply listen to the music. He claimed the low numbers were distorted and that he was still winning by staying consistent over twenty years.
50 Cent treated the bot’s explanation as more fuel. He continued posting, at one point writing that the album was “trash” and dismissing the idea that bots were the main problem. The exchange kept the 50 Cent and Rick Ross feud trending for days and set the stage for the house troll that followed.
More specific previous trolling moments
Over the years 50 Cent has returned to the same set of digs. He has repeatedly posted videos of Ross cutting his own grass at one of his properties, framing it as proof the “boss” lifestyle is less glamorous than it looks. He has also circulated clips of sparse or empty seats at Ross shows and used them to question ticket demand.
The Wingstop angle is another long-running favorite: 50 has told Ross multiple times to “focus on the wings” and car-show appearances instead of music, treating the chicken franchise and auto events as the real remaining hustle once album and tour numbers soften. These older trolls (grass-cutting, empty seats, Wingstop) reappear almost every time the 50 Cent and Rick Ross feud heats up again.
Clearer connection between the two recent events
The album-sales roasting in late July and the Airbnb house troll in early August form one continuous pressure campaign. Soft Set In Stone numbers gave 50 Cent the opening to attack relevance, ticket sales, and side businesses. Days later the $100 million mansion claim supplied the next visual target: if the music and shows look soft, then even the real-estate flex might be overstated or available for short-term rental. Both lines of attack hit the same core theme that has defined the 50 Cent and Rick Ross feud for years, whether the boss image matches the actual numbers.
Slightly more depth on how Ross has responded in the past few days
In the days around the Airbnb post, Ross kept answering on multiple fronts. He stuck with the “fake bot numbers” and “propaganda” defense of the album, insisted real hip-hop fans should ignore charts and just listen, and claimed his streams were holding steadier than inflated debuts. He also flipped the script by questioning 50 Cent’s Shreveport development, accusing him of taking local money and failing to secure expected loans.
On August 6 he posted a longer Instagram rant defending Power creator Courtney Kemp, telling 50 to “be loyal to the Black woman the way you are to Eminem,” mocking a reported upcoming track with Eminem and Tupac vocals, and needling the Reebok G-Unit shoe comeback by saying Lloyd Banks’s high-tops were better. The replies kept the exchange personal while trying to reframe the conversation around longevity and 50’s own business moves.
A bit more on the Architectural Digest tour context
The $100 million claim that 50 Cent mocked traces directly to the official Architectural Digest “Open Door” tour released in May 2026. In the video and feature Ross walks viewers through the Star Island estate and repeatedly calls it a “$100 million spot.” He highlights 35 tons of marble, an indoor koi pond running through the floors, a private casino named Le Serpent hidden behind a custom vault door, a gold-plated bar, panoramic ocean views, and other ultra-custom details designed by Kai Williamson. The tour was pure boss-flex content and handed 50 Cent ready-made material for the Airbnb troll that followed.
Why the Rivalry Never Dies
What makes the 50 Cent and Rick Ross feud different from many other hip-hop beefs is how personal and persistent it has remained. 50 Cent has repeatedly said he enjoys trolling Ross “for fun.” Ross, for his part, has questioned 50’s ownership of masters, his business decisions, and his loyalty while defending his own independent path.
Both men have built substantial careers and wealth outside of pure album sales. 50 Cent has major success with the Power universe and other business ventures. Rick Ross has Maybach Music, real estate, and a carefully cultivated boss image. Yet neither seems willing to fully ignore the other.
The Airbnb house claim and the Set In Stone sales debate are simply the latest tools in a long toolbox of insults. One side questions authenticity and numbers. The other questions relevance and longevity. The cycle continues.
As of mid-August 2026, neither artist has shown signs of putting the rivalry to rest. Fans continue to watch every new post, every new number, and every new flex, knowing that 50 Cent and Rick Ross will likely find another reason to trade shots again soon.
